[author: Vondrae McCoy]

We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many other factors that go into turning website visitors into qualified prospects. In this blog, we’ll provide an overview of the lead generation characteristics of powerful websites. Keep reading for some proven lead-generation boosters that can not only increase conversions but also increase your site’s trust factor and authority.

Website Design for Law Firms

Getting Found in the First Place

Even the best website won’t do much for your law practice if no one can find it. Your law firm’s website must be designed with search engine optimization in mind. Search engine optimization (SEO) is the process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.

1. Build Inbound Links:

Off-page SEO is essentially building inbound links, which means getting other quality sites to link to you. The more inbound links your site has, the more important your website must be (according to search engines). To gain more inbound links, try submitting your website to online directories, focusing on high-quality content, and avoiding buying or bartering for links.

2. On-Page SEO:

This part of SEO focuses on including ...

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