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AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that offer some insights on the future of search.
Fabrice Canel is the Principal Product Manager at Bing and because of his position there he is in the position to know more about AI search from the search engine side, something we don’t get to see.
Important Note:
It’s been called to my attention that the wording of the responses feel different. That’s because English is a second language to Fabrice Canel. He’s a native French speaker.
AI Search Clicks Are Valuable
Something of special interest for SEO professionals is his discussion about what host Jason Barnard calls the perfect click and what Fabrice referred to as qualified clicks.
I’ve noticed that contextual links are in some versions of Google SGE and is also a main feature of the search engine results pages (SERPs) of some of the newer AI search engines like Perplexity AI.
Bing AI search also shows citations to websites where users can dig deeper into the topic that is relevant to them at that moment.
Fabrice talks about how these links to websites that are shown to users from AI search are more valuable than standard links...
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