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After weeks of gradual rollout, Google completed its latest core search algorithm update on October 19.
First announced on October 5, the October 2023 Core Update is expected to significantly shift search rankings, as previous core updates have done.
Core updates target the primary ranking systems in Google’s search engine algorithms. They aim to promote authoritative, trustworthy, and helpful content while downgrading low-quality sites.
What Does This Mean For Rankings?
Google core updates often lead to turbulence in search rankings that can last until the next update. Some sites may see increased visibility and traffic, while others experience drops.
During an active core update rollout, it’s common to see search results fluctuate daily, as Google’s algorithms process the changes. Patience is advised, along with routinely monitoring site analytics.
Google recommends reviewing content, expertise, and user experience for sites negatively impacted. Identifying areas for improvement through additional high-quality content or website tweaks can aid recovery.
Why Does Google Launch Core Updates?
Core updates allow Google to improve search quality and thwart attempts to manipulate...
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