How to manage and optimize local listings for SEO - Search Engine Land

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales.

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities.

Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Local listings: What are they and why do they matter?

The core component of your business’s local SEO strategy will be its local listings.

Local listings refer to the online profiles that provide essential business details, such as name, address, phone number, hours of operation, etc., typically displayed on directory websites and search engine results.

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. Creating a customized GBP is free and relatively easy.

A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results.

As seen in the example below for [running shoes near me], the map pack consists of...

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