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This week’s Ask an SEO question comes from Nicole, who writes:
“How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?”
Thanks, Nicole – interesting question.
Understanding The ‘Helpful Content Update’
As SEO pros, we need to remember that most people don’t care what Google says, and will likely never read a word of it. This includes other marketers, C-level leadership, and other departments.
We know that the helpful content update has a goal of making sure the content cuts out the fluff and gives a solution, but Google’s guidelines don’t matter to anyone but us.
It is our job to teach what “helpful” content is and why it is important, and then reference the documentation from Google when asked where they can validate.
But chances are the person will skim through and not read in detail like you or I.
Pro-tip: I use non-SEO tools to make my case.
Using Non-SEO Tools To Prove Your Point
Mouseflow and Hotjar are great for showing revenue gains and losses, as well as increased clicks through into a conversion funnel.
By making a page more “SEO” friendly for the helpful content...
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