How to optimize your content for social: Facebook, Slack and X - Search Engine Land

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web.

But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences?

This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.

Even though Google hasn’t officially confirmed it, I believe that when an article does well on social media (gets a lot of likes, shares, and comments), it is more likely to appear in the Google Discover feed.

I’ve noticed many cases where popular articles on social media end up being featured in Google Discover.

As SEOs, we must ensure any content published on our watch is well-optimized for these additional social channels – and there sure are plenty of them out there right now.

Most active social channels for SEOs to consider

Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including:

Outside of these, and if you are looking to target other tech/SaaS communities, you need to be aware of:

  • Slack.
  • Discord.

And how do you ensure content is social-media friendly?

The main thing to check is how your URL is presented to people when someone is sharing it on social media – which we’ll cover in more depth...

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