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A survey of marketing experts reveals the shifting landscape of healthcare SEO trends

NEWPORT BEACH, Calif., November 08, 2023--(BUSINESS WIRE)--Tebra, the leader in practice automation solutions for independent healthcare practices, today announced its report, Stay competitive: Essential healthcare SEO trends for 2023. One of the most notable findings is that 1 in 5 digital marketers surveyed online in the healthcare industry are concerned about job security due to the introduction of artificial intelligence (AI). However, many marketers say they recognize the growing importance of leveraging AI technologies to stay competitive in the digital landscape. Digital marketers surveyed named mobile optimization as the most critical factor in healthcare search engine optimization (SEO), and over 60% believe that ChatGPT will enhance SEO in healthcare.

Additional noteworthy findings include:

  1. Google continues to reign supreme, with a staggering 90% of digital marketers surveyed prioritizing their optimization efforts through it. Bing and Yahoo! followed at 72% and 56% respectively.

  2. 49% of digital marketers surveyed in the healthcare space have used black hat tactics, such as keyword stuffing and link buying, which violate search engine guidelines to improve rankings. 65% of them reported they experienced negative consequences from doing this.

  3. 59% of those surveyed stated that tracking algorithm updates is best for healthcare digital marketers to stay relevant. This was followed...

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