Google Rolls Out November 2023 Reviews Update - Search Engine Journal

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Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on.

According to Google’s documentation, the reviews ranking system is designed to evaluate articles, blog posts, and other standalone content focused on opinions and analysis. It doesn’t assess third-party reviews like those left by users on product or service pages.

If a website’s content is primarily reviews, the system will evaluate all of it. Assessments will happen at the page level rather than site-wide for sites where reviews are a secondary focus.

The reviews update starting today coincides with Google’s latest core search algorithm update, which is also rolling out. This means many sites may see fluctuations in search traffic and rankings from the combined impact over the next few weeks.

Additionally, Google stated this update signifies review system changes will now occur regularly rather than through periodic announced updates.

That means Google will no longer provide notifications about review system improvements, as they will be ongoing.

What Does This Mean For Websites With Reviews?

For sites focused on reviews, this shift may prove positive.

In the past, when Google’s review system hurt...

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