How SEO experts improve the web and help search engines - Search Engine Land

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land.

The Verge article in question provides a critical mention of notable figures in the SEO industry. I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism.

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. The fact that I traveled from India to New York to attend these SEO conferences underscores the high level of dedication I have for my work.

The Verge article has rightly mentioned that “SEO is now baked into everything.” Today, we not only optimize for search engines but also optimize the overall web presence of a business. We are moving on from SEO to search optimization.

Some points of concern and care are mentioned below. Additionally, I’ve emphasized how SEO is effectively contributing to the sustainability of the web ecosystem.

How SEOs have always helped the search engines

As someone who has been involved in SEO since 2001, I can attest to the significant evolution of this field over the years.

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. Unfortunately, this simplistic approach led to a proliferation of spam and clutter on the world wide web.

However, with the...

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