The Evolution Of Search & SERPs 2024 - Search Engine Journal

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you.

We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda Zantal-Wiener.

Together, they’ll explain the ways you can leverage the changes in search and be prepared for its evolution next year.

You’ll hear:

  • The biggest changes to the world of search in the past year, and where they’re leading.
  • The fundamentals to focus on for next year, from the impact of SGE’s evolution on SERPs to addressing challenges with Google’s E-E-A-T guidelines.
  • The leading Google ranking factors to focus on right now.
  • How to integrate new AI technologies into content marketing and SEO (and where to avoid it).

In this roundtable discussion with Shelley Walsh, Ben Steele, and Matt Southern, you’ll get expert insights into the evolution of search to give you a competitive advantage in 2024.

If you want to know what’s happening in the world of SEO, how it’s changed over the last year, and which tactics are going to make the biggest impacts, you won’t want to miss this discussion.

Always wanted to have your questions answered by our experts directly? Make sure to join us live for an interactive Q&A and have your search-related questions answered following the presentation.


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