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As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals.
The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one central location.
This data and new toolset present opportunities to optimize holiday campaigns around high-demand gifts and deals.
Holiday 100 Gift List Reflects Top Trending Searches
Google’s annual Holiday 100 list highlights the top trending gift searches. The extensive list spans gifts across seven categories, including home & garden, apparel, accessories, electronics, toys, beauty, and wellness.
Some interesting trends spotted in Google’s holiday data this year include the rising popularity of cozy home products like candle warmers and human-sized dog beds. Searches for human-dog beds increased 1,650% this year, while candle warmers have been a top search in the home decor category.
Sustainable jewelry pieces like lab-grown diamond necklaces also made the list, reflecting a growing consumer interest in eco-friendly gifts.
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