SEO software can help you take your website or business from struggling to successful. It analyzes your website and pages to improve the content, boost search results, create deeper and more varied backlinks, and improve your integration with social media.
There are a whole range of SEO tools out there, but not all of them offer every important feature. Here are the best SEO software solutions of 2023, with great options for those on tighter budgets and those who want a full package of high-end tools.
- Best Overall: SEMRush »
- Best Budget: WhatsMySerp »
- Best for Local SEO: SpyFu »
- Best for Technical SEO and Website Auditing: Screaming Frog’s SEO Spider »
- Best for Backlink Management and Analysis: Ahrefs »
- Best for Keyword Research and Analysis: Moz Pro »
- Best for E-commerce SEO and Product Optimization: Verbolia »
Best Overall: SemRush
Offers excellent keyword manager for improving variety and density
Works well with third-party tools for extra features
Highlights traffic types in an easy-to-understand way
Helps build backlink networks quickly and easily
Has in-depth analytics tools
Seat mode makes multi-user accounts more expensive
Adding third-party plugins can be a little complicated
SemRush came so heavily recommended by the experts we interviewed that there was no other choice for the top spot. SemRush does absolutely everything an SEO manager could need, and then some. Its keyword manager is very highly praised, and its third-party tool...
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