Danny Sullivan Shares His Google Search Presentation - Search Engine Roundtable

Last night, Danny Sullivan, the Google Search Liaison, shared the presentation he gave at brightonSEO online on X, the platform formerly known as Twitter. The presentation covers Google Search results not being perfect, how Google updates aim to improve those results, and how Google's guidance to creators needs to improve.

Here is what he posted:

Google's results aren’t perfect. Google does make mistakes. Google doesn't always get it right. Google will never get everything right. But what Google can do is keep working to show the most helpful content that we can. More here

Google's helpful content system is an example of improving Google Search. It launched last year with the goal to ensure people see more original, helpful content created for people. In September, Google improved the system. That sparked some creator questions & concerns.

Some Sullivan interacted with over the past few weeks believe Google's guidance about success with Google Search is new, that they now have to do something different. But for Googlers at Google, that’s confusing, because it’s not new. It's is based on years-old and even decades-old guidance...

That led Danny to do a lot of retrospection. If the guidance isn’t new, why do so many feel confused? Quite simply, it seems that Google's long-standing advice of “Don’t do things for Google” is counter-intuitive to anyone who is trying to be successful with Google.

Google's guidance is generally about a broad goal. For example, Google advises...

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