The SEO world is up in arms after a story said they're 'ruining the internet.' Here's the spicy drama. - Business Insider India

Did SEO practitioners ruin the internet? A story in The Verge has some SEO'ers up in arms after a spicy headline suggested they might be responsible for an increasingly poor Google Search experience.Anadolu Agency/Getty Images

  • The Verge published "The people who ruined the internet" about the world of SEO marketers.
  • The SEO community, including people interviewed for the article, were not pleased. At all.

Are your Google search results increasingly irrelevant — worthless, even? Blame "the people who ruined the internet," a recent story in The Verge suggests. Those would be the SEO gurus, who perhaps unsurprisingly aren't taking kindly to the headline.

I never thought I'd say these words, but, friends: The SEO drama is spicy.

The Verge article, written by Amanda Chicago Lewis, is 8,000 words and starts with an anecdote about attending a search-engine optimization industry event that featured a live alligator. It seeks to answer a question many of us have thought: Why does it seem like Google search sucks now?

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For the last few years, social platforms have been more at the forefront of what we blame for ruining the internet. There's no shortage of analysis and reporting on why Facebook...

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