Are LLMs And Search Engines The Same? - Search Engine Journal

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AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive.

ChatGPT is like the new Frank’s RedHot sauce; people use it for everything.

Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose?

Here’s a comparison between AI LLMs and search engines:

Function

AI large language models are designed to generate human-like text based on the input they receive. They can answer questions, draft content, provide suggestions, assist in tasks, and more.

While initially ChatGPT did not search the web, it can now browse the internet if you’re on version 4 or Plus. However, some AI LLMs generate responses based on a vast amount of training data they’ve been provided.

Search engines are designed to index and retrieve information from the web.

They provide links to web pages, documents, images, videos, etc., that are relevant to a user’s query – but this is changing with the incorporation of AI chatbots into the search engine results and the use of AI in search engine algorithms.

Here is a list of the most popular providers and LLM...



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