New York, New York--(Newsfile Corp. - November 21, 2023) - Anika Ignozzi, the founder of OOH BABY, renowned for its upcycle-driven fashion, proudly announces the launch of Imagination Activation, a collection that marks her foray into fully manufactured-from-scratch fashion. Born in the street markets of Pittsburgh, Pennsylvania, OOH BABY's mission is to foster a new era of individualized expression with a focus on sustainability.
Model Jimmy William Wears custom Sweetheart Sherpa and Red Tunnel Cargos Photographed by Ottilie Maters
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Imagination Activation is Anika's latest endeavor, a fun and ready-to-wear collection that aims to redefine the fashion landscape by steering away from mundane neutrals and embracing a realm of unique personal style. Anika, along with her growing team, currently operates from a spacious, paint-splattered studio in the Bushwick neighborhood of Brooklyn, New York.
At the heart of OOH BABY's ethos is a commitment to upcycling, spearheaded by Anika's dedication to sustainability and ethical manufacturing. The brand's studio recently acquired 400 pairs of used Levis, which will undergo a transformative process in-house. In line with this commitment, the studio will open its doors to the local community through interactive, creative workshops, focusing on denim transformation, given Anika's assertion that "Denim is so huge, and it's terrible to manufacture."
The Fall 2023 Imagination Activation collection boasts 250 pieces per item, professionally produced and manufactured. The range includes colorful, ombre trench coats, a streetwear style hoodie, punchy art-forward athleisure tops, and more. Looking ahead to the Spring collection, Anika plans to prioritize the use of recycled fabrics, further solidifying OOH BABY's dedication to sustainability.
Founder, Anika Ignozzi
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Media Contact
Mandie Erickson
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646-479-0777
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