In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies.
For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you. I’ll discuss:
- How Google feels about AI.
- How Google’s generative AI might impact content and SEO as we know it.
- How AI content is changing SEO skillsets.
- The challenges of AI content.
- Integrating AI content into your SEO strategy: Five steps.
How Google feels about AI
Search engines know the power of AI. Technology like ChatGPT (a Microsoft partner) is an asset to Bing and a threat to Google.
That is why Google has been testing Search Generative Experience (SGE).
At the same time, Google has been getting clearer with the SEO community on how it feels about AI content. Just see Google’s guidance about AI-generated content.
In that guide, Google says it will focus on “the quality of content, rather than how content is produced,” but that “using automation – including AI – to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.”
The bottom line is that using AI content is fine in your search engine strategies so long as it is original, helpful and demonstrates expertise, experience, authority and trust.
It is Google’s job to weed out the garbage. And, if AI creates a problem with...
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