SEO for photographers: 7 tips you can use today - Photofocus

Here’s the thing, they don’t really teach SEO in school, do they? You can read about SEO until you’re blue in the face, but the real learning? That happens when you’re actually in the trenches, optimizing websites, figuring out what clicks and what flops.You’ve probably heard stuff like “do this for SEO” and “do that for SEO” all the time, right? And there you are, trying it out, but kinda wondering, “Is this actually doing anything? Why am I even doing this?” Trust me, you’re not the only one thinking this.

The best way to get the hang of SEO? Start your own website. Build it from the ground up, try to grow it organically. That’s the real deal.

Guess what? I’ve been there, done that. I’ve grown a bunch of sites: an EDM site, a candle site, and even a streetwear site. In fact, I rank #1 if not top 5 for many photography-related keywords. Here are just a few:

Having said that, I would like to offer seven straightforward SEO strategies for photographers that you can easily apply to your photography website right away.

More of a visual learner? Check out the video version:

7 SEO tips for photographers

1. Use HTTPS

First on the list of SEO tips for photographers: ensure your website is using HTTPS. But what is HTTPS? It stands for Hypertext Transfer Protocol Secure. This is simply a more secure version of the older HTTP, enhanced with SSL/TLS encryption and authentication.

Let’s bypass the technical jargon. The crucial point is that HTTPS increases your site’s security, and...

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