Google Analytics 4 audiences can now be easily created and applied directly within Google Ads.
You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X.
Why we care. This new capability helps marketers understand their audience better through Google Ads. It allows them to make smarter decisions, tailor their efforts to connect with their audience, and optimize their strategies for better performance.
What is a predictive audience? A predictive audience is a group defined by at least one condition related to a predictive metric. For instance, you might create an audience named ‘likely 7-day purchasers’ consisting of users predicted to purchase in the next 7 days.
New dimensions. Google announced that it is also rolling out additional dimensions across GA4. Dimensions are descriptive texts that help explain your data, such as audience names, user locations, and transaction IDs. The new dimensions are being added to the following GA4 features:
- Audience builder.
- Segment builder.
- Custom reports builder.
- Data API.
The additional dimensions will help you “measure and activate using both pre-defined and custom item-scoped dimensions,” Google said.
What are pre-defined dimensions? Pre-defined dimensions are dimensions that are already available for use, such as “age”, “country” and “browser”, and usually don’t require additional code for data collection.
What are custom...
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