No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to calm down today, Sunday, December 24th. Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.
Like I said, I am seeing a potential unconfirmed Google search ranking algorithm update touch down on Friday, December 22nd.
In general, for most websites, traffic during this time frame normally drops significantly. Plus, we also had that indexing issue on the 21st of December. So maybe between the two, it is causing both the chatter to spike and the tools to show intense volatility? That might be an answer but there are plenty of site owners saying their sales are way down compared to the same period last year.
Chatter within the SEO community both here and on WebmasterWorld spiked. Plus, the automated Google search ranking volatility tracking tools also spiked around December 22nd.
Let's start with the chatter this time and then I'll show you the tools.
SEO Chatter
Like I said, the chatter spiked on Friday over here and on WebmasterWorld. Here are some samples of that chatter:
HUGE drop today!
Experienced another 50% drop from Dec 19th and still ongoing. Similar to HCU or worse. Who else is seeing such levels of traffic decline?
Traffic levels as expected across several sites at between 20% to 50% of average...
Read Full Story: https://news.google.com/rss/articles/CBMiWWh0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vcHJlLWNocmlzdG1hcy1nb29nbGUtYWxnb3JpdGhtLXJhbmtpbmctdm9sYXRpbGl0eS0zNjYwNy5odG1s0gEA?oc=5
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