Google updated their search snippets guidance to clarify how the algorithm chooses what to use in the search results
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Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized.
Google Search Results Snippets
A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a snippet. A snippet is defined as a concise or brief description of what the webpage is about.
Traditionally the snippet was derived from the meta description. But that hasn’t been the case for awhile now.
Google Clarifies Snippet Guidance
Google updated their Search Central documentation to clarify that the content of the page is the main source of where the snippet comes from. The changes also made it clearer that the structured data and the meta description are not the primary source of the search snippets.
The official documentation for the change says:
“What: Clarified in our documentation about snippets that the primary source of the snippet is the page...
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