Google Search Volatility Friday, January 5th & 6th - Search Engine Roundtable

As I hinted in my last video recap (make sure to subscribe), I was seeing some early signs of an update on Friday, January 5th and 6th. Well, now there are more signals in where I am more confident to write about those Google Search ranking algorithm volatility.

We are seeing both the automated tracking tools and intense SEO chatter within the SEO community on and around Friday, January 5th and 6th.

The last several updates I reported on were unconfirmed including the pre-New Year's Eve Google update and the pre-Christmas update. There was also a potential local ranking update on January 4th.

And honestly, it has been heated since, but the tools are now spiking even more.

Google Tracking Tools

Let's first look at what the automated Google Search tracking tools are showing:

Semrush:

SERPmetrics:

Accuranker:

Cognitive SEO:

Advanced Web Rankings:

Mozcast:

Algoroo:

SimilarWeb:

Wincher:

Mangools:

SEO Chatter

The chatter is pretty heated, we have 500 comments on my last post and the WebmasterWorld thread is pretty heated.

Here are select samples of that chatter:

Yesterday was strong the entire day...today USA traffic vanished from 11am sharp. It is now -30% for the day. Incredible, Google intends to continue to starve us all of USA traffic in 2024 I think.
I am still seeing a huge suppression of USA traffic compared to other regions. While UK, Europe and Australia have bounced back USA is still lagging all day. There is a very obvious on/off pattern to USA traffic now where you...


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