2024 Google Updates and Your Self-Storage Business - Inside Self-Storage

Each year, to capitalize on potential sales leads, self-storage operators must set a course for their online marketing. But this means contending with Google and its important updates. How do you anticipate the changing tides to better navigate and succeed in the digital world?

Search engine optimization (SEO) is the process of improving the quantity and quality of traffic to your website via free, organic search results. By staying abreast of the most recent and significant search-engine changes, you can formulate better plans and fine-tune your SEO effectiveness for 2024. By applying Google’s new standards to your digital-marketing efforts, you’ll enhance your user experience and boost your company’s online presence.

What to Expect

SEO guidelines are continuously being revised. Whenever Google announces an update, the marketing world is left in a tizzy, debating what it means for businesses. As a self-storage operator, you must be ready to incorporate the latest SEO best practices and look ahead to future developments. As you set your digital-marketing strategy for 2024, I recommend paying attention to two things: artificial intelligence (AI) and user intent.

Conversations about the recent advancement in AI vary. Some people feel it’s a handy tool, while others consider it to be the nemesis that will someday take over the world. In 2023, AI made its first foray into serious applications for everyday use via the rollout of ChatGPT. Since then, companies including Google...

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