Last call for Google Ads API v13 - Search Engine Land

Google Ads API v13 will sunset on January 31, 2024.

All API requests will start to fail for those still using v13 from February 1, 2024 onwards.

Developers who have not migrated to the new version by February will experience a disruption in API access.

Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management and optimization. Staying current ensures access to new features for efficient campaign management.

Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here.

Deep dive. Read Google’s announcement in full for more information.



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