Starbucks Korea’s Green Step: NFTs for Sustainable Cup Choices

Starbucks Korea revealed it will hand out non-fungible tokens (NFTs) to customers who will use their personal cups when buying beverages in its stores. The coffee chain will distribute the digital assets through its Starbucks Rewards program. Customers who are Starbucks Rewards members will get eco stamps every time they bring their own cups. The Korean unit of the coffee house said on Monday, Jan. 15, that customers could exchange these stamps for special Starbucks NFTs starting Tuesday, Jan. 16. Redeemable NFTs for Stamps Earned People will get one eco stamp per order via the...


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