Investment giant BlackRock recently launched its iShares Bitcoin Trust ETF (IBIT) and unveiled its first boring video ad to promote this offering. Chris Dark, founder and managing partner of Fourth Turning Investments, describes the ad as brilliantly boring due to its ability to appeal to a particular demographic - older generations. The intentional avoidance of flashy elements and a focus on traditional finance messaging make IBIT more palatable for wealthier individuals who may be hesitant about cryptocurrencies, as per Cointelegraph. Bitcoin ETF for Mainstream Investors The video...
source: https://tokenpost.com/BlackRock-Releases-Video-Ad-for-iShares-Bitcoin-Trust-ETF-Targeting-Older-Investors-11079
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