Meta's Crypto Venture: All You Need To Know

In the early months of 2022, Arun Sundararajan, the Harold Price Professor of Entrepreneurship at New York Universitys Stern School of Business, explored the potential of established brands utilizing non-fungible tokens (NFTs) in a Harvard Business Review case study. The piece delved into the rising trend of tech giants like Twitter and Facebook (now X and Meta, respectively) incorporating NFT avatars for enhanced user customization. NFTs: From Hype to Reality, and Back Again Sundararajan envisioned NFTs as a means to amplify conspicuous consumption in digital spaces, projecting a...


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