Following Googles policy amendment allowing advertisements for cryptocurrency coin trusts, major asset management firms like BlackRock, Fidelity, Grayscale, Invesco, and Bitwise launched aggressive online campaigns to promote their new Bitcoin Exchange-Traded Funds (ETFs). Rivalry Intensifies with Lower Fees and Unconventional Marketing These firms are engaged in fierce competition to offer lower or zero fees as an incentive to attract investors. For instance, Invesco slashed its management fee from 0.39% to 0.25%, aiming to undercut competitors and capture market share....
source: https://tokenpost.com/Google-Supports-Crypto-Ads-Bitcoin-ETF-Marketing-in-Full-Blast-11199
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