
DUBAI, United Arab Emirates (AP) — Doctorna, a UAE-based healthcare CRM platform, is transforming how healthcare providers manage patient relationships and operations, according to its founder, Ashraf Altawashi.
Altawashi, an entrepreneur with a vision to simplify healthcare management, says his platform addresses critical challenges faced by clinics and hospitals in the region, including reducing patient acquisition costs and improving service efficiency.
A Booming Market for Healthcare CRM in the UAE and MEA
The healthcare CRM market in the Middle East and Africa (MEA) is projected to reach $1.10 billion by 2030, driven by the increasing adoption of digital health technologies and the rising burden of chronic diseases. In the UAE, this growth is fueled by rising healthcare expenditure, government initiatives to improve access to care, and a shift toward digital transformation in the sector.
“Healthcare providers in the UAE are under pressure to deliver higher quality care while managing costs effectively,” Altawashi said. “Doctorna provides the tools they need to navigate these challenges.”
The UAE’s healthcare CRM market is segmented into various end-users, including hospitals, clinics, and pharmacies, with cloud-based solutions gaining popularity due to their cost effectiveness and flexibility. Altawashi believes Doctorna’s adaptability to different healthcare settings positions it as a critical player in this expanding market.
Tackling Challenges in the UAE’s Healthcare System

The World Health Organization (WHO) has highlighted several challenges facing the UAE’s healthcare system, including rising costs, workforce shortages, and the prevalence of non communicable diseases. The Ministry of Health and Prevention (MOHAP) is addressing these challenges through initiatives that promote health innovation, improve access to care, and enhance service quality.
Doctorna aligns with these efforts by offering solutions that improve efficiency and reduce costs. Altawashi pointed out that patient acquisition costs, a significant burden for healthcare providers, can be mitigated by streamlining operations and improving patient retention through Doctorna.
Innovations in Technology Drive Growth

Artificial intelligence (AI) and telemedicine are rapidly transforming the UAE’s healthcare landscape and boosting the healthcare CRM market. AI-powered tools, such as those integrated into Doctorna, help providers make accurate diagnoses, develop personalized treatment plans,
and automate administrative tasks. These innovations free up healthcare professionals to focus on delivering high-quality care.
Telemedicine is also contributing to the growth of healthcare CRM by improving access to care and reducing costs. The Dubai Health Authority (DHA) has led efforts to expand telemedicine services, with the number of telehealth consultations increasing significantly in recent years. Doctorna’s platform incorporates telemedicine capabilities, aligning with the UAE’s push for digital health adoption.
Looking Ahead
Doctorna’s future appears bright as it continues to innovate and expand its offerings. The platform is preparing to launch advanced features, including AI-driven patient insights and enhanced telemedicine tools, to address evolving healthcare needs in the region.
“Healthcare in the UAE is at a turning point,” Altawashi said. “Doctorna aims to be at the forefront of this transformation, helping providers improve operations, reduce costs, and focus on what truly matters—their patients.”
With the UAE’s healthcare CRM market poised for significant growth, Altawashi is confident that Doctorna will play a pivotal role in shaping the industry’s future.
Website of Source: https://doctorna.com/
Source: Story.KISSPR.com
Release ID: 1266137