Cruise Appliances, one of India’s most trusted names in air conditioning and home comfort solutions, is stepping into 2025 with a renewed commitment to innovation, efficiency, and premium lifestyle experiences. Backed by more than three decades of engineering excellence, the company is introducing a new lineup of air conditioners designed to meet the evolving demands of modern consumers while reinforcing its position as a pioneer in cooling technology.
Known for blending cutting-edge design with advanced technology, Cruise has launched its flagship VarioQool Ultra 5-Star Inverter AC series crafted for Indian summers and powered by a 7-stage air filtration system, FlusoJet 50ft air throw, and a top-of-the-line ISEER rating of 5.15. Available in 1.5, 1.6, and 2.0-ton capacities, the range is designed to deliver powerful cooling with minimal energy consumption. The series also features Cruise’s signature Ultra Quiet Operation and a sleek Matt Pearl White finish, offering both performance and aesthetics for today’s design-conscious households.
For commercial and large residential spaces, Cruise has also introduced the JetQool Non-Inverter Super Duty Series, tailored for banquet halls, shops, offices, and other large areas. Equipped with Tropical-X compressor technology, these units offer unmatched durability and robust performance in extreme weather conditions. The 50ft air throw ensures uniform cooling even in open or high-traffic zones, making it ideal for businesses seeking reliable and powerful air conditioning solutions.
Mr Roshan Sirohia, Director of Cruise Appliances, expressed confidence in the company’s direction : “With the summer season expected to be longer and more intense this year, we are well-positioned to meet growing demand. We've introduced over 20 new models in the last 18 months and anticipate an increase of over 30% in revenues for 2025. Our new product range has been built specifically to cater to the needs of business owners and young professionals looking for value-driven, energy-efficient solutions.”
Cruise’s growth is driven not only by product innovation but also by strategic retail expansion. The company has strengthened its distribution across India, with a special focus on emerging markets such as Andhra Pradesh, Rajasthan, and Uttar Pradesh. These regions are witnessing rapid urbanization and increasing consumer aspirations, making them key growth hubs for the air conditioning industry. Cruise’s appliances are now widely available through leading multi-brand retail stores and major e-commerce platforms including Amazon India.
A cornerstone of the brand's success is its dedication to service and customer experience. Cruise offers Lifetime Service Warranty on its premium AC models, a bold commitment to long-term reliability and customer satisfaction. This is supported by a nationwide service network ensuring fast, efficient, and professional support across urban and semi-urban centers.
The brand’s commitment to excellence has not gone unnoticed. Cruise Appliances was honored with the ET Now Best Brands Award and the Dainik Jagran HiTech Award in 2024, further validating its status as a front-runner in India’s air conditioning market. The company’s emphasis on superior quality, sustainability, and style resonates strongly with India’s evolving customer base.
With the air conditioning sector witnessing a surge in demand driven by rising temperatures, dense urban construction, and lifestyle upgrades, Cruise Appliances is uniquely positioned to lead the next wave of innovation. Its upcoming campaigns, backed by brand ambassador Vaani Kapoor, will continue to highlight the synergy between high performance and high fashion, helping the brand deepen its connect with aspirational consumers.
As it charts a bold path forward, Cruise remains committed to delivering comfort, performance, and design that goes beyond expectations. From homes to businesses, the brand’s mission is clear to cool smarter, live better, and lead the future of comfort innovation one room at a time.
Media Information:
company name: Cruise Appliances Private Limited
Company's Director: Mr. Roshan Sirohia
Email ID: [email protected]
Address: G-2 Industry House, 23-B Mahal Industrial Estate, Mahakali Caves Rd, Andheri East, Mumbai, Maharashtra 400093
Website of Source: https://www.cruiseac.com/
Source: Story.KISSPR.com
Release ID: 1535771