ERA-co Calls for Overhaul: Universities Must Shift to Student-Centered Models to Stay Relevant

Universities that once prided themselves on ivy-covered lecture halls and rigid degree paths now face a new reality.




Universities that once prided themselves on ivy-covered lecture halls and rigid degree paths now face a new reality: students raised on customization, instant feedback, and hybrid learning environments expect their university-level education to be designed around them, not the other way around.

“Campuses are still on a top-down operating system, rather than one focused on collaborative co-creation,” says Albert Fraval, strategy director at global place consultancy ERA-co. “If higher education wants to stay relevant, it must rewrite its own code with students as co-authors.”



Shift from lectures to co-creation

Under a student-centered model, faculty stop dictating every detail of a syllabus to let students help shape educational content, delivery, and outcomes. The traditional pedagogy of passive lectures gives way to active problem-solving through debate, design, and experimentation. Through this approach, disciplines are blended to encourage creativity, with modular, stackable learning pathways.

“Students aren’t just consumers; they’re co-creators,” Fraval says. “When you invite them to help build the curriculum, motivation skyrockets and dropout risk falls.”

Recent research backs up that pivot. A 2024 study in Higher Education Research & Development followed three co-design pilots at a large Australian university. Course coordinators, learning designers, students, and industry partners jointly rebuilt classes in organizational studies, international business, and information systems. The collaborative teams made online materials more accessible, wove real-world case work into weekly tasks, and reported sharper student engagement with readings and lectures — gains the authors said would have been “impossible to achieve alone.”


Campus as a network, not a zip code

Generation Z learned during the pandemic that nearly any space can become a classroom, provided the technology works. On many campuses, lecture halls are wired for livestreams, while corners of libraries double as podcast studios and decentralized “learning pods” appear in residence halls and cafeterias.

Universities are also carving out quiet rooms, multifaith spaces, and outdoor lounges to support mental health and community building. Some institutions have taken it a step further by setting up satellite hubs near transit lines, allowing commuters to log in to virtual labs or meet with project teams between part-time shifts.

Yet technology gaps persist: when the Wi-Fi drops or an instructor fumbles with a smart board, students check out. “Empty seats drain campus energy and, eventually, revenue,” Fraval warns.


Data ties belonging to retention

Fraval recently worked with a leading Australian research university that found nearly one in five students felt little connection to campus life. National surveys paint a similar picture: feelings of isolation track closely with higher dropout rates.

“Reputation now lives online,” Fraval says. “If a student posts a TikTok or Reel about feeling invisible, that will reach prospects faster than any glossy brochure.”

An August 2024 Institute for Higher Education Policy analysis, which tracked 1,400 first-year students, found that those who reported a strong sense of belonging returned for their sophomore year at the highest rate of any group on campus. At a Hispanic-serving institution included in the same study, a brief reading-and-writing exercise that reframed early academic setbacks as normal raised one- and two-year retention among marginalized freshmen by 10 and 9 percentage points, respectively.


Proof of concept worldwide

Examples abroad suggest the shift is already underway. In Finland, Aalto University’s Design Factory encourages art, business, and engineering students to prototype solutions for real clients, fueling an on-campus startup ecosystem. At the National University of Singapore, a “Design Your Own Module” program allows undergraduates to propose and teach credit-bearing courses, while overseas immersion terms drop students into startup hubs ranging from Silicon Valley to Stockholm. In Massachusetts, Olin College of Engineering does without academic departments, relying on small, project-based teams in which students co-design study plans and pitch capstone prototypes to industry partners.

“Each institution treats students as partners and extends learning beyond classroom walls,” Fraval says.

The common threads in these success stories are surprisingly simple: start small, give students real decision-making power, and blur the boundary between classroom work and the outside world. None of the programs began with a billion-dollar overhaul; most launched as pilot studios, pop-up workshops, or single courses that later scaled. What mattered was a clear mandate from campus leaders and an open invitation for students to shape the outcome. Those principles travel well, whether a college sits in a tech corridor or a rural district — a point worth noting for institutions just beginning to explore change.


First steps for slow-moving campuses

“Change doesn’t need to start with a multimillion-dollar capital campaign,” Fraval remarks. One low-cost move is adding student voting seats to curriculum and strategic-planning boards. Piloting stackable credentials lets learners pause and resume degrees without penalty. Converting a single lecture hall into an active-learning studio can provide data on whether students use and value the new format. Mapping the “belonging journey” through surveys and spatial analytics helps administrators spot places where students disengage.

Finally, intensive faculty training ensures digital tools become seamless aids rather than stumbling blocks. “The pandemic proved learning can happen anywhere,” Fraval notes. “The challenge now is thoughtful integration, not wholesale replacement of in-person teaching.”


The stakes

According to the National Center for Education Statistics, U.S. college enrollment has fallen by nearly 1 million in the past decade. Smaller freshman classes tighten budgets, threaten elective offerings, and invite scrutiny from lawmakers and donors.

Fraval predicts that campuses that thrive will be those that let students design the map and then walk it, online or off, while lecture halls that resist change may soon echo with something new: silence.

“Belonging is the new metric,” he says. “If a university can’t offer that, students will click the next tab.”


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