Alpha Digital’s Kieran Reed, outlines how the latest Google update is likely to impact your brand
Google’s search algorithm is constantly becoming more sophisticated, and its latest breakthrough harnesses new AI to answer more complex queries. The end goal? You can start asking Google questions in the same way that you would ask a friend or a trusted expert.
Speaking at its recent Search On event, Google revealed how its Multitasker Unified Model (MUM), a neural network, will allow people to get the answers that they need with less searches. MUM is an AI-powered super-algorithm which provides a massive update; with huge potential and many implications for brands which are yet to unfold. Marketers who have been creating helpful and insightful content that delivers the best value to people can rest assured that the update will work to their advantage.
What’s new to search?
Google has used a great example, which makes the benefits of the update easy to understand. Let’s say that you want to climb Mount Fuji.