Your food truck business is on the move and so should your online marketing strategy. You may not sell your products online, but in today’s digital world, your presence should be current, relevant, and entertaining. The key here is that your customers are hungry, and they are looking for you online. At Automotive Advertising Agency, we can help you with tools and tips to strengthen your marketing plan. Take a look at the following tips to help.
Create a Mobile-Friendly Website: The internet is referred to as the World Wide Web for a reason. It is huge and full of busy traffic. Your customers are online and receive thousands of messages every day through Google Searches, emails, social media, and videos. They are also actively searching for places to eat and things to do. Enter your food truck business website. Think of your website as your 24/7 storefront. Unlike social media, you have total control of what content is on your website. Social medial is an important part of your entire marketing strategy and is a tool to link to your website. Work with a professional webmaster to either bring your website up to date or design one that is powerful, mobile-friendly, and easy to use. Your customers will thank you for your professionalism with sales. Some key elements to include are:
- Mission Statement
- Menu and Prices
- Location and Schedule
- Testimonials from Customers
- Photos of your food truck, and people eating your food
Understand Social Media’s Power: Social media is here to stay and an essential part of your online marketing strategy. Facebook, Instagram, Twitter, Pinterest, Linked In, and now TikTok if utilized properly can assist you in building your brand and customer base. Posting entertaining, engaging, and informative information on social media will build a following and start conversations that customers will like and share. This will help you build a community and a solid voice. One great comment from an influencer can reach millions of people and change your world overnight. Social media is also a tool to generate traffic to your website, so existing and new customers can learn about and find you. Then, once they visit your website you can help them find exactly what they need. It’s important to note that you don’t have to be present on every platform on the market, but getting to know your target audience and where they are spending time is key to social media success. Three platforms to consider are:
- Facebook: Facebook has more than two billion users and continues to be one of the top social stars, especially for small businesses. Facebook is a very visual platform, so you can get creative with pictures, videos, and graphics. It also offers a variety of advertising and post-boosting options, so you can expand your reach. This platform also allows you to create groups allowing you to target specific people to join and share the great word about your food truck business. Always remember to link your posts back to your website, preferably a landing page that allows you can track your post’s success.
- Twitter: Twitter is a social media site that is less visual and more informative. Twitter users want to find out facts, opinions, and the most current news using 280 characters or less. Posts should be clear and creative, so users will follow along with you and stop scrolling when they see your posts.
- Instagram: Instagram is a food truck business’ go-to. It is right behind Facebook as the second most popular site with one billion users. Note: Instagram is owned by Facebook. It is very visual and interactive. Post content that is beautifully photographed and videoed including mouth-watering food options, behind the scenes with your team, folks enjoying your foods, and other engaging content.
Focus on Local Online Search Marketing:
It’s important that your food truck business creates and grows a local search presence so when someone looking for your delicious food can find you. First things first. In order for search engines to put your business information in the right location, you must optimize your information through automotive local marketing. The key here is accuracy and consistency. Make sure you list the correct name, address, phone number, and website address. Search engine giant, Google has Google My Business. Business owners create a business page that lists all their details including contact information, menu, website, and reviews from other customers. When someone searches, “food trucks near me,” your food truck will show up in the search. Other sites that will help your local search are:
- Yelp
- Yahoo
- Trip Advisor
- Bing Places for Business
A current listing on these important apps will help generate customers to your food truck, accumulate positive reviews, and add credibility to your business. We suggest you visit these sites, search for your business and update your listings consistently as needed.
Consider SMS Text Messages: Incorporating text messaging into your online marketing strategy will help generate customers, reengage past customers and add a layer of customer service to your food truck. SMS text messaging apps are easy to set up and allow you to have real-time conversations with your customer base. Texting is often the preferred communication choice, because it is fast, effective, and mobile, just like you. Text schedules, locations, special menu offerings, and other timely information to keep your customers informed. Additionally, texting will enhance your customer service. If you take reservations or have a long wait to prepare orders, instead of waiting in a long line, customers can walk around until their order is ready. SMS text messages give you the option to take an order and text your customer when it is ready for pickup.
The pros at Automotive Marketing specialize in marketing and can help you create an online marketing plan to grow your sales and position your food truck business for long-term success.
Media Details:
Automotive-Marketing
Email: [email protected]
Number: 8447931170
City: Johnson City, TN
Source: Story.KISSPR.com
Release ID: 51403