Most SEOs will tell you that if you don't build links to your site, you have no hope of ever ranking anywhere near to page 1 of Google. But that belief is based on the old days of Google SEO. We've been building sites for over a decade now to millions of pageviews per month and countless posts ranking at or near the top of page 1 of Google, and all without any link building. Let me show you how
Link to resource mentioned in the video
Podmatch - https://podmatch.com
0:00 - Stop building links
0:10 - What is link building?
0:24 - Backlinks are good
0:51 - Getting backlinks doesn't require link building
2:10 - Backlinks are necessary for ranking well???
3:48 - Link building strategies and issues
5:21 - What Google says about link building
8:12 - Industry Outreach
11:47 - The danger of the "Backlinks are Necessary" Fallacy
13:38 - What we do instead
14:48 - Making industry outreach easy
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