Art Hearts Fashion hosted New York Fashion Week with over 20 global designers at their spectacular venue in midtown’s glitzy Ziegfeld this past weekend. The shows ran from Thursday, February 10th to Sunday, February 13th, and featured everything from fashion to fine art. Art Hearts Fashion has become a hub for prominent and up-and-coming designers to show collections and get noticed. This season, over 40 percent of designers were Latinx designers, which is credited in large part to the executive team’s Latinx heritage. Art Hearts Fashion founder, Erik Rosete is a proud Mexican American who has worked to create a community and haven for global designers.
The unique format of the show mixing celebrities, influencers, media, and consumers has become a popular format for brands aiming to not only get media attention, but also to build a relationship directly with consumers to build their direct-to-consumer business. Rosete aims to create an environment that brings the fun back to fashion with guests able to see several shows at a time. Attendees enjoyed an elevated cocktail and art social hour presented by the official spirit of NYFW, Neft Vodka. Rockstar Energy powered the nights, several of which included afterparties for guests to keep the good times rolling. “Guest experience is so important to me because if guests are having a good time, they are going to be more open to discovering a new brand,” quips Rosete.
The show’s location at the famed Ziegfeld was the perfect backdrop for the event hosting top editors, influencers, and tastemakers. The beauty trends hitting the catwalk were made possible by the Official Beauty Tool of New York fashion week, Japonesque. Hair by I.C.O.N. and makeup by LH Cosmetics. This seasons special cause was the Inherent Foundation whose focus is on men’s mental health.
Day 1: Thursday, February 10, 2022
L’Amour by Liat Moradi opened the evening of shows with a riveting collection of perfect little back dresses featuring flattering silhouettes and interesting cutouts. Argyle Grant treated the audience to buff bods in barely there bathing suits. Guests were then moved by an emotional tribute from famed artist Domingo Zapata who had models dressed in scrubs wearing face masks painted by the artist to raise money for Northwell Health’s adolescent and pediatric mental health initiative. Haus of Junon gave burlesque vibes with their gorgeous embellished and crystalline lingerie inspired pieces. Colombian designer Julian Ruiz followed with a stunning menswear collection with futuristic streetwear vibes. The last two shows of the night left guests waiting for their next black-tie event with evening wear designers Barbara Castellanos By Ga bringing gorgeous gowns in a rainbow of colors and designer to the stars Giannina Azar debuting a sultry and sophisticated collection.
Day 2: Friday, February 11, 2022
Brooklyn based eveningwear designer Bree Billiter kicked off the evening with a fun satin dominant collection for women of all shapes and sizes followed by Fernando Alberto’s feminine floral inspired collection. Project Runway Season 16 Winner, Kentaro Kameyama showed a collection of awe inspiring black and white pieces with the most gorgeous pop of color pink dress. Newly inducted CFDA interim member NDIGO Studio showed a stunning collection of bright colored sculptural pieces. Willfredo Gerardo closed the evening with a collection of metallic and lace womenswear and menswear pieces.
Day 3: Saturday, February 12, 2022
The London School of Trends presented a group collective INIFD-LST India Fashion Trunk show to start the evening brimming with inspiring pieces from the next generation of designers. Slow fashion, zero waste designer Chrystel Anne stunned with a gorgeous sustainable collection of gowns, ready to wear pieces and even a bridal gown. Brocades and intricate embroidery abounded with Season 19 Project Runway alum Kenneth Barlis’ collection of suitwear and evening gowns. Mixed By Nasrin showed a collection of sweet day dresses and separates dominated by beautiful floral prints in their signature colorful style. Asta Razma got cheeky with a collection fusing street style art, pop culture and global symbolism. Mister Triple X closed the night with a sultry collection of mens and womenswear pieces.
Day 4: Sunday, February 13, 2022
The day began with crowds gathering for legendary Spanish designer Custo despite the snow, followed childrenswear designer Wanda Beauchamp and then posh pups in couture from Anthony Rubio. Mina Binebine unveiled a luxurious collection of dresses, suiting and separates. Alexandra Popescu’s flapper inspired dresses included intricate lace details and fun fringe. Italian label House of Mua Mua awed crowds with their streetwear couture pieces and fun pop culture inspired designs. Mexican designer Ricardo Seco’s menswear collection in bright color blocked textiles were tailored to perfection. Chelsea Couture Bridal got guests in the mood for love with her breathtaking bridal collection. The Black Tape Project closed the programming with their artful skinsafe body tape creations celebrating the human form.
About Art Hearts Fashion
Art Hearts Fashion is the leading platform dedicated to bringing innovative designers and artists to the forefront of fashion week. Our coast-to-coast contemporary events bring both the most renowned designers, and the sharpest up-and-coming emerging designers, to the runway in New York, Los Angeles, Miami, and beyond. Founded in 2010, AHF has become a driving force for fashion, art, and entertainment. The shows have featured designers including Nicole Miller, Carmen Steffens, Hale Bob, Michael Costello, Trina Turk, Orlebar Brown, Patbo, Onia, Betsey Johnson, Furne Amato, Walter Mendez, Vilebrequin, Jovani, Cotton INC, Black Tape Project, Mister Triple X, Camilla, Michael NGO, BFYNE, and countless more.
A go-to for stylists, media, and celebrities, AHF has been attended by celebrities like Britney Spears, Drew Barrymore, Adriana Lima, Adrien Brody, Harry Jowsey, Diante Wilder, Kelly Rutherford, Nick Cannon, CeeLo Green, Curtis Young “50 Cent”, Jason Derulo, Tyson Beckford, Kathy Ireland, Philip Bloch, Steve Madden, Nicky Jam, Linsday Lohan, Floyd Mayweather, Terrell Owens, Ashanti, Austin Mahone and many more. Performances by Nicky Jam, Jojo, Nick Cannon, BIA, and more.
Art Hearts Fashion has been covered by Vogue, WWD, Glamour, Forbes, Refinery29, Daily Front Row, Los Angeles Times, E!, MTV, US Weekly, ET Online, California Apparel News, and countless others. The platform has been featured on the Today Show, CNN, Fox News, Univision, and TV shows including Bling Empire, America’s Next Top Model, Real Housewives, Les Angels, I Supermodel, Fashion TV, Shahs of Sunset, Mob Wives, WAGS, LA Hair, Love and Hip Hop, & countless others.
Art Hearts Fashion partners with several prominent charities including Make-A-Wish® , AIDS Healthcare Foundation and Project Cancerland. The platform is active in advocating for inclusivity in fashion and was named #1 for progressive milestones in the fashion industry by Forbes Magazine. AHF runway moments and milestones frequently make People Magazine’s top highlights of Fashion Week.
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Source: Story.KISSPR.com
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