Nowadays, a corporate Instagram account has become almost an indispensable tool for business development. And it's not a tribute to current trends, but a really useful tool for online promotion that attracts new customers, retains existing ones, and increases the credibility of your company.
You probably know why Instagram is so important:
Instagram has more than 2 billion users, according to 2022 statistics. Most of them are active audiences, and it's one of the leading social networks in terms of monthly growth.
If you have a corporate Facebook page, you can connect a business account that offers more benefits than a personal one. For example, buttons for quick communication, advanced account statistics and the ability to run ads on Instagram through Facebook Ads Manager.
Instagram is an additional online channel for supporting corporate style, increasing company's recognition and attracting new clients. The specifics of this social network encourages people to be active and generate user-generated content.
Instagram is a visual social network. That's why beautiful design and quality photos will be a big advantage. However, users also like to read a lot.
We suggest looking at the strategy of maintaining an Instagram profile using the example of the luxury goods brand «Dauri Club». Take away ideas..
What to take note of:
— The company description in the profile header reflects features and competitive advantages.
— The link in the header to the page with the online store.
— Geolocation in photos, with places frequented by potential customers.
— Duplication of contact information in posts. The client will not have to search for a long time when he wants to buy a product or contact the company.
— In fixed Stories - the most important information, designed in the same style.
— Bio: Despite the wide popularity of the brand, the header of the profile shows what the company does, as well as information for contact.
— Lots of boutique photos and videos - it's nice to shop at a company whose employees you know by sight.
— Captions on the photos, allowing quick navigation in the profile. Each product is photographed from several angles.
Source: Story.KISSPR.com
Release ID: 451923