So..Over the last few decades, Google has developed immensely to deliver the best searchers' experience/involvement. Its algorithms can now identify the exact intent behind the search query and provide/materialize the most relevant results in seconds.
However, this doesn’t mean you have to rely solemnly on the algorithm that delivers those results. You can influence your click-through rate without being ranked in top 3.
It is even possible to get more clicks on the fourth position than those on the second?
It actually is, if you use RS. So in this, we’ll examine a subject into the definition of rich snippets, how they help you to improve/boost SEO in 2023, and why you need them if you manage an eCommerce Magento store.
Featured Snippet vs Google Rich Snippets (RS)
Although the word “snippet” is common here, don’t take featured snippet to be the same as Google RS. Those are different things and to get either of them you need to take different steps.
So, the featured snippet is pulled out by Google as the most relevant answer to the searchers'' query. It is usually placed at zero position in search, before other ordinary organic/unpaid search results, and could be a definition, bullet, list, or a short paragraph/element.
A RS, on the other hand, is displayed along the organic/unpaid search result and accommodates/contains some additional information about the page. It is not necessarily displayed at the top of SERP.
What are Rich Snippets (RS)?
Once more, rich snippets or RS are more appealing search/organic results that feature additional valuable information about the page, like price/cost, availability, reviews, rating, FAQ, etc, and are fetched from the structured data embedded in your webpage/page HTML.
RS are used to provide richer results to searchers' queries and “offer” some answers right on SERP.
While search results/intent usually contain a title, short description, RS display price/cost, URL, and sometimes publication date, availability, reviews, rating, breadcrumbs, and others.
By default, Magento offers you some simplified rich snippets (RS) markup, but it is missing some core structured data an eCommerce store needs. So you might need to use some additional Magento 2 extensions to implement them.
Stick around to find out what extension works best.
Do Rich Snippets (RS) Helps SEO?
Summing up everything we’ve just said, we can conclude that RS are important/necessary for SEO, though they don’t influence it directly. The ranking on the page is highly influenced by the bounce rate, time spent on a website, and click-through rate
Implementing RS in Magento allows you to increase/improve the click-through rate, decrease the bounce-rate and increase/boost time spend on a website since people who land on your page are interested in browsing through your store.
So once you start to examine a subject in SEO or order an SEO service, RS will be among the first things to improve.
Benefits of Rich Snippets (RS)
Now that you know what a RS is and how it is different from the featured snippets, it’s time to discuss what you get from implementing certain structured data on your Magento website.
Improved website visibility
As we’ve mentioned at the beginning of the article, Magento RS are your lucky ticket to better conversion rates. Even if you are in the 3rd, 4th positions in search/organic results, you can still get more clicks than those at the very top.
RS make your page stand out in search results/intent.
This is what a page with and without rich snippets looks like in a search.
Which one would you rather click on?
Increased click-through-rate (CTR)
Since searchers will see the price, reviews, rating, and availability info/data right from the search/organic results they are more likely to decide whether the result fits their intent. That is why your CTR will increase, driving more traffic and sales to your store.
More targeted traffic
The quantity of traffic doesn’t matter that much when it comes to conversions. So most eCommerce stores, Magento in particular, are interested in driving quality traffic.
So, once again, if people decide your page fits their query because of the details you’ve decided to display/demonstrate in search, they are more likely to stick around.
RS help you to drive an audience that is genuinely interested in your product or service, not just some random searcher who’ll just add to your bounce rates.
Better user experience
Same as a better searcher experience/involvement, RS allow you to provide a better customer experience in your store. How often do you happen to find the right product on the first website you land on? You have to be very lucky.
Enabling the display of price/cost, availability, reviews, rating and other markups in search results you save people from future frustration. They already get the most important/necessary details from the search.
How to Add Magento Rich Snippet (RS)?
Although Magento offers you a bunch of product snippets, they are not enough to satisfy the optimal SEO needs, That’s why you need to implement the rest of them manually. However, who likes diving deep into code or paying hundreds for developers to do it?
So, as promised, there is the Magento 2 Rich Snippets Extension https://magefan.com/magento-2-rich-snippets from Magefan that enables/empowers you to add rich snippets for Magento products, organizations, breadcrumbs, FAQs, and HowTos automatically.
All you need to do is set a few parameters and the necessary structured data (the ones you chose) will be added to your store's HTML.
Are Rich Snippets Still Valid in 2023?
This question is being asked year after year ever since RS were first introduced in 2009. If there weren’t valid they wouldn't be talked about so often these days. You can try to look up the statistic of how RS boosted sales and traffic for a lot of stores. But you won’t be convinced until you try it yourself.
It doesn’t cost you much to implement them. An average Magefan Magento rich snippets extension https://magefan.com/magento-2-rich-snippets would come for under $100. And the benefits are immense not only for your product pages but any other pages of your store.
Besides, it won’t only work for your traffic rates, but customer experience. This store-search robots-customer relationship has a lot of influence on the success of your store. Make sure to nurture it to get results.
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