Dubai as one of the most popular tourism destinations across the globe is growing fast. Thanks to the strong infrastructure, the endless number of hotels from economy motels to luxurious 5-star resorts, beautiful beaches, and mega shopping centers, the number of tourists who are eager to visit Dubai is on the rise. In such a fast-paced environment, the number of new hotels coming into the market grows constantly which makes the competition tighter than before. Having a website along with other marketing techniques is crucial these days. We will take you through the five important reasons that make hotel website design in Dubai a must for all hotels of any type.
How does having a website benefit your hospitality business?
Having a website for a hotel is crucial or to stress more, is mandatory. Here are the main reasons that a hotel of any size and type must work with a professional web design company to develop a high-performance website.
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Hotel website is the first source of information
The hotel website is the first source of information for tourists from all around the world. The website of a hotel must visualize the hotel's atmosphere, environment, and services for potential customers. A hotel website is the best place to share information about hotel rooms, restaurants, entertainment facilities, offers, discounts, and a lot more. The website of a hotel is the right place to share quality images of every corner of the hotel including the rooms, lobby, restaurants, swimming pools, landscape, and surroundings.
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Build credibility
The fastest way for a business to fail is to not have a website these days. A hotel without a well-designed website looks dated and untrustworthy to customers. The overwhelming majority of people now judge the credibility of a business by looking at its website. As such, not only not having a website but even a poor website will end your hospitality business with a failure faster than you can even imagine.
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Free advertising platform
A well-designed website that is also SEO optimized is a great digital place for a hotel marketing campaign. You can put all the information together including your services, discounts, facilities, etc. within your website as a package. The majority of users who are looking to book a hotel usually google it and if your website is positioned on the first page of Google, you are almost where you deserve to be!
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Direct sales made easy
There are considerable costs associated with sales through OTA. That is why direct sales through a hotel’s website save money and decrease costs. A professional website with an excellent UI/UX design can encourage visitors to book directly through the hotel’s website rather than OTAs. You can put all services and facilities along with the discounts and offers right in front of potential customers’ eyes and make them enthusiastic to take action directly from the hotel’s website.
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Hotel website creates direct relations with loyal customers
A website is the best place to maintain the relationship between the hotel and its customers. You will be able to make them aware of the offers and discounts through email marketing and newsletters. In addition, a happy customer would add great value to your business by leaving positive reviews about the hotel, staff, and quality of services, which can be the best advertisement for your business to get new customers.
Conclusion
Whether you are looking for services like web design for construction companies or your hotel, you must be aware of the fact that without a website for your business, you would not be so far from failure. In particular, as hotels provide services to individuals directly, and more importantly as customers might be from anywhere across the globe, having a website is mandatory for hotels. Through a good website, customers can get as much information as they need and book directly from the hotel’s website. Hotels, on the other hand, will be able to visualize the hotel's atmosphere and services as well as be in direct contact with customers to make them aware of offers and discounts.
Source: Story.KISSPR.com
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