A recent study conducted by a prominent consortium of six pro-life organizations, led by Dr. Michael New of the Charlotte Lozier Institute, has identified Google Ads as the most efficient marketing tool for pregnancy help centers aiming to connect with abortion-minded clients. The study also highlighted the significant role of Google Search Engine Optimization (SEO) in attracting this specific demographic.
- Pregnancy help centers that employed Google Ads reported a rate 3.4 times higher in attracting abortion-minded/determined clients compared to those that didn't.
- 46.4% of respondents pinpointed Google Ads as the most potent marketing tool for drawing in abortion-minded/determined clients. Following closely, 38% of centers identified Google SEO as their primary source for such clients.
- On average, centers using Google Ads saw a 29.26% turnout of abortion-minded/determined clients, while centers not leveraging Google Ads averaged only 10.25%.
Pregnancy help centers offer essential services and support to expectant mothers considering their options. Reaching out to those contemplating abortion is crucial for these centers to fulfill their mission. The results of this study underline the significance of a robust online marketing strategy, with Google Ads and SEO emerging as paramount.
"This research plays a fundamental role in our understanding of how digital marketing influences the outreach of pregnancy help centers," said Dr. Michael New, Senior Associate Scholar at the Charlotte Lozier Institute. "With the increasing reliance on online platforms, centers need to pivot their marketing efforts accordingly, and this study provides clear guidance."
In light of these findings, pregnancy help centers are encouraged to integrate Google Ads and SEO into their marketing strategies to maximize their outreach and potential impact. By doing so, centers can better serve women in their communities and advance their life-affirming mission.
About the Consortium:
This groundbreaking study was a collaborative effort between Stories Marketing, Life Advancement Group, Fila Life Media, Cornerstone Marketing Solutions, iRapture.com, and BrightCourse, all dedicated to advancing the cause of life through effective marketing and outreach strategies.
iRapture.com would like to recognize the following organizations as instrumental to their insights and development:
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