Nantes, Frances - Uneed, the exclusive SaaS and tool discovery platform featuring only 365 handpicked entries yearly, has crossed 1 million pageviews in 2023 - validating its strategy amidst the current mass proliferation of no-to-low curation directories.
Founded by serial entrepreneur Thomas Sanlis in 2019, Uneed's initial growth was entirely organic, leveraging word of mouth within startup and maker circles driven by its high utility. However, surging traffic this past year has attracted increasing advertiser interest given Uneed's extremely targeted audience.
"We now receive regular requests from brands looking to advertise based on our growth," said Mr. Sanlis. "With an estimated waiting time of 238 days, our members have made it clear Uneed serves a real purpose for them in efficiently discovering the best tools."
Responding to Demand
Uneed has opened a select set of advertising options to capitalize on the platform's growth, including:
Homepage Placements: Premium guaranteed-visibility spots on Uneed's high-traffic homepage displayed among the top tools in each category.
Featured Newsletter Ads: Top position banner placements in Uneed's popular weekly newsletter (4500+ subscribers) sent every Monday.
Sponsored Blog Content: Brands can submit guest posts and educational articles to be published on Uneed's content hub - driving backlinks in addition to traffic.
However, Mr. Sanlis reiterates commitment to staying true to the platform's core value: "We'll only work with brands offering genuine utility to Uneed's members to prevent declining into an ad-board."
New advertising options
With year-over-year traffic up 172% and 241,000 registered members currently, Uneed offers brands access to an incredibly targeted audience of active tool seekers and buyers.
Advertising conversion rates are remarkably high as a result. For example, Ilias Ism, co-founder of MagicSpace, a SEO agency created and launched their SEO Agency Tools directory and gained 100’s of visitors overnight from a single Uneed listing driving people that intend to actually use the software.
In comparison, ads and content partnerships with influencers or publications often fail to move the needle amidst disengaged visitors. Uneed's qualified traffic bridges that gap.
Selectivity Remains Key
Uneed's meticulous 1-by-1 vetting and human review of tools can not scale infinitely, constraining supply even as interest continues ballooning.
With only 365 total new entries accepted yearly, securing spots is extremely competitive. The current wait time exceeds 200+ days on average, lengthening daily. "At current application volumes, queues may exceed 1 year soon," Mr. Sanlis revealed.
Hence brands should grab the limited advertising and submission spots remaining for 2023 immediately before they are fully reserved. Submit your tool now.
Next Phase of Targeted, Sustainable Growth
The newly launched promotional avenues and renewed SEO strategy will facilitate Uneed's expansion while preserving its commitment to serving makers. Mr. Sanlis concludes:
"Reaching this 1 million milestone proves that less — but better — speaks loudly. We'll keep improving Uneed's utility for builders and creators with human-led curation at the center. And invite mission-aligned advertisers seeking warm leads to work with us before inventory depletes in the next growth spurt."
With Uneed firmly positioned as the leader within the strategic niche of selective software/tool discovery platforms, the next chapter promises to unlock mutual value for both users and commercial partners.
Media Contact: Thomas Sanlis, Founder, [email protected]
Source: Story.KISSPR.com
Release ID: 817418