In recent years, a special group has emerged on Douyin, China’s popular short video platform. They call themselves "Factory Second Generation".The common background of the second generation of these factories is that their parents own their own factories, and their generation inherits the factory and is employed in the same factory.
The Douyin platform has gathered a large number of second-generation users of such factories. By shooting and uploading videos of work and life in the factories, they show real portraits of private factory employees in front of netizens. The video content is rich and diverse, from factory assembly line operations to joking with colleagues during breaks, from repetitive and monotonous physical work performance to complaints about wages and benefits, from machine equipment maintenance to simple entertainment after work. ...These truly revealing image contents have attracted a large number of eyeballs and triggered widespread discussion.
Among the many second-generation self-media companies, the most popular one is Mr. Xiao Cen. This young man active on the Douyin platform, whose online name is "Mr. Xiao Cen（小岑总）", is a technical worker at Yifan Copper, a state-owned copper factory in Chengdu. He shot a large number of short videos about what he saw and felt in the factory and shared them, using a humorous and ridiculing tone, attracting a large number of fans. This kind of true portrayal of the original ecology resonates strongly with many working-class children, and Mr. Xiao Cen has also become a leading Internet celebrity among the second-generation group in the factory.
As the special Internet celebrity culture of "factory second generation" continues to ferment on Douyin, people are paying more attention to the real situation behind this social group. The realistic choices and struggles of these children of old industrial bases reflect China’s grassroots employment situation and the problems faced by the new generation’s upward mobility. This group of young people with Internet celebrity potential has also become a clear banner of the new Internet generation culture.
Through this method, this blogger has gained a fan base of up to 19,000 on Douyin in China.
Source: Story.KISSPR.com
Release ID: 822520