Guest blogging can be a powerful tool to get traffic to your site if done in a right way. But there are millions of published articles on every niche. Thus, by creating a guest blog which is unique can bring a lot of traffic from websites. In this article we will explore the 5 Ways to Improve Your Traffic Through Guest Blogging.
Publishing a guest blog on a website gives various advantages to your site. Here are some of the advantages which a guest blog offers:
1. Guest blogging can increase the brand awareness
Guest blogging can increase your brand awareness. By reading out to millions of people through the guest post, you will see an increase in awareness of your brand among people. By posting a guest post on a relevant niche website can provide many benefits to your brand.
2. Increase in the Authority of your Website
Guest post increase the Authority of your website. Domain authority indicates how much likely a domain to rank on Search Engine Result Page. As you will get back link from that website, it will increase your domain authority and will help you to rank better in the Search Engine Result Page. Getting a do-follow back link is an added advantage.
3. Increases Traffic of a Website
Guest blogging increases the traffic of your website. It is one of the major benefit of guest blogging. By publishing content on a website where your target audience are, will increase the chance of getting more traffic to your site. The traffic will come to your site, but if done more precisely you can get more traffic than the expected.
By following some simple steps like: Using Call To Actions (CTA) words in your content can help. Writing content in a unique way can also increase your website traffic from the guest post. Add visuals to see added advantage (using real software or application images of the application or any software will also increase the authority among readers and traffic).
4. Increase SEO of your Website
By getting strong back link from relevant and reputable website can lead to increase the SEO of a website. This will increase the authority of your site and can increase website traffic on the Search Engine Result Page (SERP).
5. Network Increase
By guest blogging on various platforms, your door to networking opportunities will increase with some of the famous bloggers and influencers also. Networks are always beneficial for your business or website.
5 Ways to Improve Your Traffic Through Guest Blogging
Explore your Niche and stick to the area of your Expertise
You should always stick to your area of expertise and keep working inside your niche. Always try to terget on guest post in the surrounding themes which are somewhere related to your niche. If you are in the niche of Fitness, you should always try to guest post on sites related to your niche like Heath, Wellness & Fitness.
Know where your target Audience are
Taking example from the last point, if you are into the niche of fitness, and targeting your audience in the same niche can help you to increase the traffic of your website. Rather than guest posting on sites with different niches, you should know where your target audience is and target them with guest blogging.
Content is the King
As we all know that content is the king. The content inside guest post also matters. There are few things to know before publishing a content through guest post. First things first, content is the king. You should always make a content which is unique and try to tell people like you are telling a story. This will create a hook on the reader’s mind and they will stick to your content.
Finding Guest Post Opportunities
Finding a guest post opportunity is also an important task. You should look for niece relevant guest post opportunities for your website. You can try the Google search operators method to do so here are some examples of health niche:
"submit a guest post" health
"contribute to" health blog
"guest post guidelines" health
"accepting guest posts" health
"write for us" wellness
"health guest post" submission
"submit an article" health
"become a contributor" health
"guest author" health
"health blog" + "guest post opportunities"
You should also try to use keywords which will increase the SEO of that web page and the website. By using the good practices of SEO, the web page is more likely to rank on the search engine result page. This can also increase traffic to your website.
You can also use Call to Action (CTA) words in your content. This will help you to increase the traffic. Some examples of Call to Action (CTA) words are: Hurry up, Book your Slots, Click Now, Add to Cart and much more. Adding stock free images and visuals such as infographics, graphs, charts will also help you to engage with your audience.
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