Today, the concept of travel is completely different from how it was represented in the past. Travelling today means much more than simply moving from one place to another, being an immersive experience which starts from the moment of departure to reach the destination.
Travellers are more aware, are looking for authentic experiences and don't want to compromise on comfort given the increased frequency they travel with. This change has also had an impact on spaces, transforming airports into vital hubs and gateways open to the world.
The rise of 'Airport Culture'
The offer is varied from high-fashion shops to boutiques for perfumes and beauty products. Also the world of food doesn't escape this trend: in addition to the restaurants scattered almost everywhere in landside areas, airports are succeeding in transforming into places where passengers can try the famous Italian aperitif, choosing drinks and tasty snacks as preferred. In response to this demand, diverse innovative services have been introduced to allow travellers to choose via their smartphones what they need. Then they can pick it up on arrival and perhaps recreate - once back in their home country - a perfect tricolour 'happy hour'.
Typical Italian products, so chosen and so much desired even abroad, are readily available: let's imagine staying in Italy and, due to a series of unforeseen events, not having had time to buy that packet of pasta you had been following for days, or the parmesan cheese you wanted to take home. The solution is easy, innovative and particularly quick: during the journey to the airport, all you have to do is to book online the products we want the rest of the family or friends to taste. Then, between security controls and the gate, go to the pick-up point, completing the purchase, skipping the queue and guaranteeing yourselves the kit for a perfect Italian aperitivo.
To the traveller who wants to enjoy a moment of gastronomic pleasure, or to pass the time before the gate opens, take a look at the ingredients that make up a traditional Italian aperitif or the more 'classic' cocktails. Choose what is necessary via smartphone or PC and finally collect the 'shopping' at the indicated location, skipping the queue, without stress or worries, with the conviction that the landing is destined to be much 'happier' and above all tasty and totally 'made in Italy'. In this way - in addition to skipping the often very long queues at the airport restaurants - it is like if the visit to another city or country doesn't necessarily begin by admiring the Colosseum or climbing the Spanish Steps, but began the moment you sets foot in the new country.
Purchased aperitifs at the airport: a premium travel experience
The growing popularity of the aperitif is the result of a number of factors. First of all, the mindset of travellers has clearly evolved. They now try to make the most of every moment of their trip, not waiting to appreciate the monuments or walk down the most famous streets to enjoy their visit. The aperitif is no longer seen as a simple moment of transition to pass the time, but as an opportunity to experience the culture and flavours of the place considered, starting from the quintessential exchange point, which sees a wonderful mix of cultures every day. It becomes a possible engine of memories and sensations experienced.
On the other hand, this new trend reflects a deep change which has characterised the travel experience: the idea of having a drink, even after the flight, to savor Italian atmosphere for a few more moments, is no longer a luxury reserved only for upper class passengers, to be enjoyed on board. Technological innovation 'mixed' with the growing demand from travellers makes the aperitif an experience to be replicated at home, with a bit of nostalgia.
Website of Source: https://shop.adr.it
Source: Story.KISSPR.com
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