A Dance Bag Icon: Rac n Roll Celebrates 20 Years of Innovation

Celebrating 20 years, Rac n Roll has revolutionized the dance bags industry with its inventive designs that transform bags into mobile dressing rooms and beyond.

In the busy world of competitive dance, one name stands out backstage. As Rac n Roll celebrates their 20th anniversary, the brand reflects on a journey marked by innovation, dedication, and a deep understanding of the needs of dancers worldwide.

Their story began in 2004 when Sharon Middup, a devoted dance mom, embarked on a mission to streamline her daughter’s competition schedule. Faced with the near-weekly task of organizing costumes, makeup, and accessories for each trip, Sharon saw an opportunity to revolutionize the industry. From this, Rac n Roll was born as a testament to a mother’s ingenuity and a daughter’s passion for being centerstage.

Fast forward to today, and Rac n Roll continues to shine as the dancer’s “it” bag under the guidance of Lauren Middup, Sharon’s daughter and successor. With over 17 years of experience as a dance teacher, Lauren brings a unique perspective to the brand, ensuring that Rac n Roll remains at the forefront of innovation while staying true to its roots.

The hallmark of Rac n Roll’s success lies in its commitment to providing dancers with more than just bags—they offer solutions tailored to the unique challenges dancers face on and off the stage. From their signature dance bags equipped with 360-degree wheels and customizable features, to their game-changing privacy curtains that offer dancers a space to prepare with confidence.

Their commitment to excellence has made them a global name. In recent years, Rac n Roll has expanded its product line to include LED cosmetic bags, portable folding stools, and The Patch Collection which allows dancers to personalize their pieces. Each product is crafted with first-hand knowledge of competitor needs; ensuring that dancers, cheerleaders, figure skaters, and pageant contestants have everything they need to shine.

Beyond their dedication to innovation, Rac n Roll is driven by a deeper purpose of fostering a community where young dancers can thrive. Through initiatives like their brand ambassador program and partnerships with charitable organizations, Rac n Roll is empowering the next generation of dancers to chase their dreams with confidence and grace.

As they celebrate this milestone, Rac n Roll extends heartfelt gratitude to their loyal customers who have been with them every step of the way. With excitement and anticipation for the future, Rac n Roll looks forward to continuing their legacy of excellence and sharing their love of dance with generations to come.

About Rac n Roll

Redefining the dance bag industry for 20 years, Rac n Roll excels in producing luggage that converts into portable dressing rooms on wheels. With a deep understanding of performers’ needs, the brand continues to evolve its product offerings, including privacy curtains, folding stools, and garment bags that allow performers to concentrate on their true passion—competition.

Media Contact:

Company Name: Rac n Roll

Contact Person: Lauren Middup

Phone: 1 866-545-9302

Address: 800 Airpark Commerce Dr #808

City: Nashville

State: Tennessee

Postal Code: 37217

Country: US

Website: https://racnroll.com

This content was first published by KISS PR Brand Story. Read here >> A Dance Bag Icon: Rac n Roll Celebrates 20 Years of Innovation

Website of Source: https://racnroll.com/

Source: Story.KISSPR.com
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