Wine marketing expert Eric Schwartzman is confirmed to give a talk on digital wine marketing and search engine optimization at the Wine Sales Symposium on May 16, 2024, at 10 a.m. in Santa Rosa, California.
Winery marketing SEO specialist Eric Schwartzman will cover the latest wine marketing strategies for increasing online shopping revenue. Participants can save $50 off conference registration with promo code ERIC2024 by visiting this link.
The wine marketing and SEO session, "Boosting Brands, Traffic, and Sales with Digital Winery Marketing," will cover winery website marketing, search engine optimization for wine club promotions, and local SEO for wine tasting rooms. Attendees will learn strategies for promoting their online presence, driving website traffic, and boosting the visibility of their winery and wine brand.
"Winery marketing is digital now. Wine enthusiasts use online marketing channels for researching and buying wine and wine tasting. Wineries that adapt and excel in the digital realm are bucking the wine industry’s changing market dynamics," said winery marketing agency consultant Eric Schwartzman. "Our session will delve into the latest trends and best practices for digital winery marketing, including social media, SEO, email marketing, content marketing, website design, e-commerce optimization, and local search optimization."
As the wine industry gears up for the 2024 Wine Sales Symposium, a crucial backdrop frames the context for discussions on digital marketing strategies for wineries. The past year has been a period of mixed fortunes for premium wineries, highlighting the complex dynamics at play in the wine market. Despite a continuing increase in the value of premium wines, a downturn in volume sales is anticipated, signaling a pressing need for wineries to enhance efficiencies across production, grape growing, and marketing fronts.
The market for luxury wine has been characterized by minor headwinds, resulting in mixed outcomes. Notably, direct-to-consumer wine sales dipped in 2023, alongside a decline in tasting room visitation for the second consecutive year. However, a silver lining emerged with strong holiday sales in 2023.
A broader trend affecting the industry is the continued decline in consumer demand for wine, with a shift in U.S. consumer preferences toward ready-to-drink (RTD) beverages, spirits, cannabis, and abstinence. This shift has had a significant impact on the wine category as a whole, underscoring the need for wineries to rethink and revitalize their marketing approaches.
Compounding these challenges is the issue of vineyard oversupply relative to current sales volumes. The industry is facing conditions conducive to overproduction, which could result in inventory surpluses, necessitating discounting, and price reductions. This scenario is likely to put pressure on growers, leading to inventory bulges and necessitating higher-than-desirable inventory turns in 2024.
As we approach the Wine Sales Symposium, these developments underscore the critical importance of adopting innovative digital marketing strategies. Wineries must navigate this evolving landscape with agility and foresight, leveraging digital tools and platforms to connect with consumers, enhance direct-to-consumer channels, and ultimately drive growth in a market that demands adaptability and strategic vision.
With consumers relying increasingly on digital channels to make purchasing decisions, Schwartzman will reveal insights on solving the toughest digital winery marketing challenges facing wine industry professionals and wine company owners. Attendees will get actionable insights into user interface design, local winery search engine optimization best practices, and emerging trends that are shaping winery marketing.
The Wine Sales Symposium is dedicated to providing winery marketing strategies to winemakers, wine growers, and vintners. This year's Wine Sale Symposium program features other engaging sales and marketing sessions, wine tasting room marketing tips, winery website traffic conversion strategies, wine club retention tactics, and more.
For more information about Eric Schwartzman’s wine marketing agency and digital marketing services for wineries, visit https://www.ericschwartzman.com/wine-marketing-agency/
Wine Marketing Agency - About Us
Wine marketing agency Schwartzman & Associates specializes in digital marketing solutions for wineries. We drive wine brand visibility, winery website traffic, and wine club membership growth.
If you would like to schedule an interview with a wine marketing agency representative, please book a call here.
Website of Source: https://www.ericschwartzman.com/
Source: Story.KISSPR.com
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