Allensbach University launches pioneering MBA in General Management for non-business graduates

Allensbach University has launched a new online MBA in General Management designed for professionals with non-business degrees such as engineering or medicine.



Konstanz, Germany - Allensbach University, one of Germany's top distance learning universities, is pleased to announce the launch of its innovative MBA in General Management program, uniquely designed for professionals with non-business academic backgrounds such as engineering, law, medicine and the humanities. This program is tailored for those who wish to enhance their expertise with essential business management skills in order to advance into management roles or embark on entrepreneurial ventures.

The MBA in General Management at Allensbach University offers a comprehensive business education that is up-to-date, international and highly practical. The curriculum is carefully designed to ensure that students not only learn the fundamental concepts of business management, but also acquire specialised skills in areas such as project and process management, strategic management and organisational behaviour.

"Today's professional environment demands a versatile skill set that includes both specialist knowledge and broad management skills," said Chancellor Timo Keppler. "Our MBA program is designed to equip graduates from different disciplines with the critical business skills needed to lead, innovate and succeed in any sector."

The program is characterised by its flexibility and accessibility, offering students the opportunity to study fully online with no attendance requirement, allowing them to seamlessly balance their professional lives with their education. The MBA in General Management is offered in three different tracks to accommodate different levels of prior academic achievement:

- A two-semester track (60 ECTS) for those with at least 240 ECTS credits ("Executive Variant").

- A three-semester track (90 ECTS) for graduates with at least 210 ECTS credits.

- A four-semester track (120 ECTS) for students who have earned 180 ECTS, including options for specialisation.

Recognising the diverse career paths of its students, Allensbach University ensures that graduates are well prepared to take on leadership roles in a variety of industries. Graduates are in high demand, taking on roles such as manufacturing executives, staff in law firms, hospitals, educational and social institutions, and even starting their own businesses.

In addition to core management training, the MBA program allows students to choose from nine areas of specialisation, enabling them to tailor their education to their career goals and areas of interest. These specialisations include

- Corporate Health Management

- Digital Business Management

- Economics

- Engineering Management

- Financial Management

- Human Resources Management

- Marketing Management

- Transformation and Turnaround Management

- Business Psychology

This approach not only broadens the practical application of the degree, but also enables students to become highly skilled experts in specific areas. "Our goal is to provide an educational experience that is both comprehensive and customisable, reflecting the dynamic needs of today's professionals," added Keppler.

The MBA program at Allensbach Hochschule is re-accredited by the ZEvA and approved by the Staatliche Zentralstelle für Fernunterricht (ZFU), ensuring that the degrees awarded are internationally recognised and that graduates are eligible for doctoral studies.

Allensbach Hochschule invites prospective students to seize the opportunity to advance their careers by enrolling in this exceptional MBA program. For more information, please visit their website or contact them directly using the details above.

Contact Information:

Allensbach Hochschule
Lohnerhofstrasse 2
78467 Konstanz (Germany)
Phone: +49 7533 919 2386
E-Mail: [email protected]
Website: https://www.allensbach-hochschule.de/

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