The Meat Box Acquires Supie Brand

Online Butcher ‘The Meat Box’ has acquired Trademarks and Website domains associated with

The Meat Box Acquires Supie Brand

Online Butcher ‘The Meat Box’ has acquired Trademarks and Website domains associated with The Meat Box is an online butcher that delivers fresh quality meat, produce and complimentary goods New Zealand wide.

The Meat Box online butcher was established in 2015 and is owned by Kennerley Gourmet Grocery Ltd, a privately owned NZ family business that operate several businesses. These include the well-known Gift Box business Celebration Box, a Florist & Gift Store called The Wild Rose, a grocery store called Paddock to Pantry, and a Gifting marketplace called The Gift Shop.

Commenting on the acquisition Wayne Kennerley the CEO of Kennerley Gourmet Grocery Ltd said "We are always on the lookout for investment opportunities that help us grow. The acquisition of the Supie domains and other intangible assets provide us with an opportunity to reach a similar customer base. We believe customers who shopped with Supie were online savvy and seeking an alternative to Supermarkets. We believe our online Meat Box offer will be attractive to those who previously shopped with Supie. The Meat Box delivers restaurant quality meat at great value delivered to your door New Zealand wide.

In recent times The Meat Box has also expanded its range to include Fruit and Vegetables, as well as complimentary goods such as Butter and Cheese. "We don’t intend to offer a full Supermarket range on The Meat Box website; our focus is on products that complement our core Fresh Quality Meat selection. We will continue to innovate and listen to our customers and expand our offer to meet their demands. The newly launched Dinner Box is a testament to this - providing customers with a combination of premium meats and essential ingredients to create five restaurant quality meals at home, feeding a family of four for less than $7 per person."

Background And History Of The Meat Box And Supie

The Meat Box, founded in New Zealand, has established itself as a pioneer in the online butcher space, offering a wide range of high-quality meats directly to consumers' doorsteps. Through its dedication to freshness and quality, The Meat Box has not only catered to the demand for convenience but also fostered a farm-to-table ethos that appeals to modern consumers. On the other hand, Supie, also based in New Zealand, emerged as an innovative online supermarket aiming to transform how people shop for groceries by prioritizing direct-from-supplier products, reducing food waste, and championing sustainability.

Both companies have navigated the digital retail landscape with a focus on quality and sustainability. Their acquisition signifies a strategic move towards creating a comprehensive online platform that addresses all facets of grocery shopping while upholding their core values.

Strategic Reasons Behind The Acquisition

The strategic acquisition of the Supie brand by The Meat Box underscores a deliberate move to consolidate their presence in the burgeoning online grocery market. This acquisition is not merely an expansion of product lines but a calculated effort to tap into Supie's established customer base and robust supply chain network. By integrating Supie's expertise in sourcing fresh, local produce with The Meat Box's specialization in premium meats, the combined entity aims to offer a more comprehensive and appealing online shopping experience.

Furthermore, this merger allows for greater operational efficiencies through shared logistics and technology platforms, resulting in cost savings and enhanced service delivery. Ultimately, this strategic decision is poised to fortify their market position against competitors, signaling a commitment to innovation and customer satisfaction in the dynamic e-commerce landscape.

Impacts Of The Acquisition On Market Competition

The acquisition of the Supie brand by The Meat Box represents a significant shift in market dynamics within the grocery and specialty food sector. By merging Supie's strengths in online grocery delivery with The Meat Box's expertise in high-quality meat products, this acquisition is poised to create a more formidable entity capable of challenging dominant players in the market. This consolidation is likely to intensify competition, pushing other competitors to innovate and improve their offerings to retain or grow their market share.

Smaller players may find it increasingly difficult to compete on price, range, and delivery speed, potentially leading to further market consolidation as they seek partnerships or acquisitions to remain viable. Furthermore, consumers could benefit from enhanced product variety and improved service levels as companies strive to differentiate themselves in an increasingly competitive landscape.

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About The Meat Box

The Meat Box is an online butcher delivering direct to home or workplace. Our specialist butchers cut meat fresh to order, ensuring it arrives on the selected delivery date without having to worry about short shelf life and wastage. We offer a large range of Meat products from Beef, Lamb, Pork, Poultry and small-goods you can either pick and choose your own items or select from one of our already configured boxes. No contracts. We will pack your order in 100% natural wool liner, an ice-pack and a fully recyclable box. We send up to date tracking info throughout the process and a friendly text on delivery. We pride ourselves in providing you and your family with the best quality Meat without having to leave the house.

Media Contacts

Organization: The Meat Box


Email: [email protected]

Phone: 027 5995222

Contact Person: Wayne Kennerly

City: Auckland

State: North Island

Country: New Zealand

This content was first published by KISS PR Brand Story. Read here >> The Meat Box Acquires Supie Brand

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Release ID: 1013645