B2B SEO Agency Schwartzman & Associates, a top-rated B2B search engine optimization agency, is pleased to announce the launch of a new, complimentary webinar series to help companies master the complexities of B2B SEO marketing.
Unlike consumer-focused SEO, B2B SEO focuses on the challenges of selling to business customers through stakeholder purchasing committees. B2B marketing involves lead generation through SEO followed by nurture campaigns that lead company decision-makers to purchase decisions and drive revenue over an extended sales cycle.
Led by B2B SEO expert Eric Schwartzman, author of Social Marketing to the Business Customer – the first book exclusively devoted to B2B digital marketing – the series is designed to equip company and marketing leaders with the tools and knowledge to generate sales-qualified leads through search engine optimization and nurture them effectively through email and sales development outreach programs.
Each webinar session will delve into advanced B2B SEO marketing strategies, providing actionable insights to help marketing leaders succeed, particularly in the ultra-competitive and comparatively lower-volume world of SaaS, fintech, manufacturing, and technology B2B keywords.
B2B SEO Marketing Webinar Series
The series will begin with a session on AI-Powered Content Development for B2B SEO. Attendees will learn how to leverage artificial intelligence for B2B content creation, research, and ideation, focusing on prompt engineering to develop content that appeals specifically to business buyers. This session will highlight the differences between creating content for B2B companies versus consumers, ensuring that businesses have the expertise to attract and engage the right audience.
B2B Content Marketing
Next, the webinar will cover B2B content marketing. This session will explore how to create comprehensive content strategies that address the needs and pain points of various stakeholders within a purchasing committee. Attendees will gain insights into creating targeted content that resonates with decision-makers and supports the B2B sales process through content development strategy, audience segmentation, distribution channels, measuring and analyzing performance, and aligning content with sales strategies.
Technical SEO for B2B Marketing
The series will also include an in-depth look at technical SEO for B2B websites. This webinar will guide attendees through the essential technical elements of B2B SEO, such as optimizing site architecture, improving mobile performance, weighing the ranking factors, minimizing penalty risks through SEO factor diversity, and working with site schema. This knowledge is will help marketing leaders at B2B companies boost search engine rankings and click-through rates.
B2B SEO for ABM
Another critical topic is integrating Account-Based Marketing (ABM) strategy into B2B SEO. In an environment where a limited number of accounts can dramatically impact the bottom line, participants will learn how to leverage B2B SEO services that focus on targeting specific businesses and key decision-makers, creating personalized B2B marketing campaigns that foster stronger engagement and lift conversion rates. Topics covered will include identifying target accounts, personalization, content development for ABM, multichannel marketing, CRM integration, and case studies.
B2B Email Marketing
Understanding the importance of ongoing engagement, we will offer a session on nurturing B2B Leads through Email Marketing. This webinar will cover best practices for developing email campaigns that nurture leads over extended sales cycles, keeping potential customers engaged, and moving them closer to making a purchase decision. Topics covered with include list development strategies, email design and user experience, automation campaigns, integrating with revenue engine workflows, compliance, and recent innovations.
B2B Lead Nurturing
In addition, we will address the role of Sales Development Representatives (SDRs) in B2B SEO Marketing. At what point should SDRs contact a new lead? This session will provide insights into using SDRs to engage with leads, qualify them, and effectively move them through the sales funnel, helping companies maximize B2B marketing efforts through lead scoring, behavioral engagement, personalization, and firmographic data.
B2B SEO Analytics
Finally, the series will conclude with a session on B2B SEO Analytics and Reporting. Participants will learn how to measure and analyze the effectiveness of their B2B SEO and marketing efforts, using data-driven insights to refine their strategies and achieve better results. Topic covered will include customer and market insights, monitoring based on buyer personas, performance metrics and KPIs, customer journey mapping, predictive analytics, sales funnel analysis, data security, and regulatory compliance.
“We are excited to launch this webinar series and provide valuable resources to businesses looking to excel in B2B marketing,” said Eric Schwartzman, principal B2B SEO consultant at Schwartzman & Associates. “Our focus is on helping companies navigate the complexities of B2B SEO so they can generate sales-qualified leads, build their pipeline, and close more new business.”
To sign up for advance notifications, visit: https://www.ericschwartzman.com/blog/#B2B_SEO_Webinars
B2B SEO Agency Schwartzman & Associates
B2B SEO Agency Schwartzman & Associates is a leading B2B SEO agency based in Los Angeles. The B2B agency specializes in advanced SEO and marketing strategy consultation to help businesses convert website visitors into sales-qualified leads (SQLs) and achieve sustained growth in competitive markets.
Media Contact
Shelby Nelson
310-777-7744
Website of Source: https://www.ericschwartzman.com/
Source: Story.KISSPR.com
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