Hey, agency owners!
Do you wish you could get inside the minds of your target brands and know for sure what will resonate with them and land them as clients?
Well, The Campfire Circle, an agency that grows agencies, just released a report full of data on what brands look for when choosing an agency.
They gathered this data by surveying 300 brands that hired an agency in the last year. They wrote a comprehensive report with this data and provided some actionable insights. You can download the report here for 20 data-driven insights, and in this article, I’m going to highlight the four things that stood out to me.
Boutique Agencies Vs. Large Agencies
When asked if the brands chose a boutique agency or a large agency with a track record, 54% of brands said they went with a boutique agency.
With a slight preference for boutique agencies, it’s clear that brands want a more personalized approach to how they promote their brands. Emphasize that you’re a boutique agency and that you don’t take on too many brands to make the brand feel like they’re part of something exclusive.
Agencies and Their Social Media Presence
When asked if they peruse an agency’s social media channels when looking for the right agency, 73% of brands said they do check an agency’s social channels and that they impact their decision-making process.
Brands will clearly peruse your social media channels when they’re vetting agencies. You don’t need a million followers; you just need to show how social you are!
It’s Crucial That Agencies Earn and Leverage Social Proof
When brands were asked if they looked for social proof in the form of testimonials, case studies, and reviews, 76% of brands reported that they look for these third-party endorsements when choosing an agency.
Put a plan in place to earn social proof. Ask happy clients, incentivize them, and implement social listening. However, it’s not enough to gain social proof; you need to leverage it. Since it’s so important when brands are choosing an agency, you want your social proof to be easy to find. Use it on your website, on social media, in your email marketing campaigns, and in your marketing materials.
Brands Want Expertise
When asked if they were willing to pay extra for an agency with expertise in their industry, 79% of brands reported that they would pay more for expertise.
Since brands crave expertise, it’s your agency’s job to convey expertise. Publish your own industry data, be active on social media, and earn social proof. Being an overall thought leader in your niche will get you far.
Download the industry report here to gain a ton of actionable insights pertaining to how brands choose agencies and revamp your growth strategy today!
Website of Source: https://www.thecampfirecircle.com/
Source: Story.KISSPR.com
Release ID: 1085398