For many businesses worldwide, it proved to be challenging since 2020. The high costs of maintaining expensive offices and adhering to traditional business structures further strained companies operating as usual, significantly reducing profit margins, after the impact of Covid-19.
But not all the marketing agencies had the same experience, that's because certain agencies approached the industry differently. Here are the strategies and factors that made ShopliveX, a US based TikTok livestream agency, and TikTok influencer marketing agency that started two years ago, successfully grow in these uncertain times.
A Lean Strategy
The agency has worked remotely since day one, with the exception of its livestream office and studio, which is based in Los Angeles. “Maintaining an office for just 10 people in a major city, in a pre-Covid era, could easily cost many thousands of dollars every month, and that is a fixed cost, no matter how much your company is earning,” said Jing, ShopliveX’s CEO. What matters are their skills, passion for the job, and their commitment to the partners.
Go With the Trend
By embracing TikTok livestreams and video campaigns since 2022, ShopliveX not only enhances its clients’ visibility but also drives direct interaction with consumers. Since launching its wig-focused livestream shopping in 2022, ShopliveX has expanded its reach and expertise for beauty and fashion in the e-commerce space. ShopliveX has created a dynamic and engaging shopping experience with its hosts and manager team.
Step Out Of the Box
ShopliveX has worked on TikTok shop management, partnerships, data scraping, and other tactics that are used by SaaS businesses. These are rarely used by agencies. “It's essential to take a different approach to market without the venture capital backing”, Jing said. The Creator Platform is developed internally as a SaaS tool to measure and manage creators at a massive scale. After half a year of integration into the operation flow, the Creator Platform has become the all-in-one place for video campaign management from start to finish.
ShopliveX has been able to achieve rapid growth thanks to a lean strategy and adapted marketing strategies. It is always encouraged for small to midsize marketers to adapt to the market change to continue healthy growth in the coming years.
Website of Source: ttps://www.shoplivex.com
Source: Story.KISSPR.com
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